A perfect bound book can promote your brand like nothing else. You can use it to tell your story in a way you want to making it a very intimate experience.
- Have a clear vision
Before you begin printing a bespoke booklet or a Saddle stitched booklet printing, you must understand the vision. If your idea isn’t clear on your own, it won’t transfer to the customer’s head efficiently.
Prior to creating the final product, take all the time required to fine-tune the blueprint.
- Know your audience
Once your concept is clear, ascertain who the intended audience of this bound book is. You should be crystal clear about whether you are targeting a certain audience or whether everyone will be included in the finished book.
An intelligent place to start would be by identifying your target market. Seniors, for example, might enjoy bright environments with large lettering and an easy-to-follow layout. Younger readers might be drawn in using an eye-catching typeface.
Make sure the orientation—such as portrait or landscape—supports the proper distribution of your information and advances your objectives.
- Select font and format
Take your time selecting the format structure and the right font and size for the intended use of the bound book. The entire appearance and feel of the bound book will be decided by these two criteria.
An intelligent place to start would be by identifying your target market. Seniors, for example, might enjoy bright environments with large lettering and an easy-to-follow layout. Younger readers might be drawn in using an eye-catching typeface.
Make sure the bound book supports the proper distribution of your information and aligns with your objectives by taking into account its orientation, such as landscape or portrait.
- Get creative
You may be creative with your message and content when using bound books. For a more eye-catching layout, you can add images and artwork to video-bound books. By doing this, you can make sure that your personality comes through in the bound book and that the buyer can perceive your distinct viewpoint and the values of the business.
You may play around with different typefaces and visual styles, or you can use pictograms for simple reading.
Additionally, this will give your bound book a distinctive look and raise the value of your brand.
- Make it content-specific
You have to be very specific about the content that you want to be conveyed to the customer. Make sure that the content includes all the important details or instructions for effective and clear communication.
Make the content very easy to read using simple language and bullet points
- Choose quality materials
All your hard work of curating the perfect content and putting so much energy and the graphics of the bound book can go to waste if you choose low-quality materials.
Only quality materials will ensure that the finished product is in alignment with the vision you had in mind.
Quality materials also convey that you pay attention to details and establish your brand as one that produces only fine products.
- Use eco-friendly printing
Going eco-friendly is always encouraged.
Not only will they save resources but eco-friendly methods of printing decrease the expenditure that goes into custom magazine printing.
Using eco-friendly printing methods and materials will also attract the environmentally-conscious crowd.
Here are a few ways to go eco-friendly;
- Choose a minimalist design
- Use recyclable paper
- Use soy ink for printing
- Choose a local printing house
- Opt for Waterless printing
Make sure that you add the concerned logos so that it is apparent that you are an eco-friendly brand.
- Proofread the final draft
Before you decide to print your final design ensure that you go through it and number of times. To avoid any mistake it is always advisable to allow other members of your team to proofread it for You as it is common for a single person to make a mistake that they might not catch.
- Do a test print
Spend some time choosing the appropriate font and font size, as well as the format construction, based on the purpose of the bound book. These two factors will determine the bound book ‘s overall look and feel.
Recognizing your target audience is a smart place to start. For instance, bold worlds with larger fonts and an easy-to-follow structure would be appreciated by senior citizens. A visually appealing typeface can be used to entice younger readers.
Consider the orientation as well, such as portrait or landscape, to make sure it supports the correct dissemination of your content and is in line with your goals.
- Allow feedback
For the future, you may also attempt to get client input regarding the bound books.
Including a call to action is one method of doing so.
Ideally, a call to action should point the listener toward the next course of action. It is advised that you provide instructions inside your content to advise readers of next actions they should do after reading it.
For example, if you are advertising a product, provide ordering information. Provide the necessary phone numbers and website for customers to visit in order to make a transaction.
To increase engagement, consider adding interactive components like links, QR codes, or augmented reality features, depending on your target audience and objectives.
