The e-commerce world is highly competitive.
What may have seemed like a level playing field initially, where the best company had the strongest online presence, is now a world where he or she who has the strongest presence, via SEO, wins.
Rightly or wrongly, this can make or break your business.
What Exactly Are Backlinks?
The first thing to understand is what is meant by backlinks.
Backlinks are one of the ways by which you can increase the number of customers who see your website when they search for a product or service that you provide. .
Using backlinks to increase your online visibility means arranging for other websites to include hyperlinks to your website.
Backlinks are a bit like word of mouth, where a friend recommends another business to you. They indicate to search engines that your website is genuine, has reputable information that is worthy of being linked to and that your products and services may be of value to customers.
When other websites link to your website, via backlinks, it tells search engines that your website is of value to online users and is more likely to be reputable than a website that is ‘stand alone’, with no other website referencing it. This means your site will appear higher in search engines.
Higher rankings mean greater visibility for people searching for the product or service you offer, which translates into better sales and improved brand awareness.
Backlinks enable you to spend less on advertising.
How Are Backlinks Achieved?
To arrange backlinks, you or your digital marketing agency will use a process known as ‘link building’. This is where you arrange for the owners of other websites to include links from their website to yours.
Link building is one of the quickest and most efficient ways to build your brand and improve your profitability by improving your SEO. It enables you to increase your search engine rankings gradually over time, without paying for advertising.
Sounds Simple, But Isn’t
Link building is quite complicated to achieve. Links must be high quality and not deemed to be ‘spam’. Any link building that is deemed to be ‘spam’ may mean that search engines ‘penalize’ your website. That’s a bit like being put in Google jail, with long prison sentences. Penalties may impact your online ranking for years.
To do your own link building, you need to have a thorough knowledge of SEO and how search engine algorithms work. You also need connections with other reputable website owners or companies that will agree to link to your website. Often, you’ll need to link to their site from yours, in return, or pay them for their links to yours.
Because link building and buying backlinks is complex and time consuming to arrange, most people use an SEO agency if they wish to improve their SEO through link building / backlinks.
How to Buy High-Quality Backlinks at Budget-Friendly Prices
Perfect Link Building offers a backlink service to US clients, with a range of packages to suit every budget.
Perfect Link Building is a company that provides digital marketing services and which specializes in link building. They understand how competitive the online world is and were established with small businesses and small budgets in mind. So don’t worry if you’re a one-person operation or a start-up.Results To Expect
Perfect Link Building has achieved fantastic results for its backlink clients, with an average increase of 336% in return on investment. They even received the #1 place for digital results at the Top Digital Results 2024 summit.
Learn more about buying high quality backlinks.
